Tag: online marketing


In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Demand Generation” and “Demand Fulfillment ”. On one hand, a large part of the industry uses the two terms essentially interchangeably.  On the other hand, another portion of the industry contends that demand generation and lead generation are two entirely different entities. So, which of these views is the right one?  Neither. Smart marketers understand there are two kinds of audiences they need to reach: the first are those potential consumers who recognize they have a problem/need and are......

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Demand generation is the process of creating a desire for a particular product or service. It starts with showing your prospects they have a problem that needs fixing, then it presents your business as the fixer. Lets see ! Demand Generation vs. Lead Generation Lead and demand generation are often lumped into the same category even though they’re two different initiatives. This is how we take a look at the key differences. ⇒ Lead generation is entirely focused on getting your prospects to submit information you can use to nurture and sell to them. At a high level, it can be......

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Want to drive More Traffic To Your Website? It is a well-known fact that content marketing is the best tool to boost a business and achieve the desired growth. It is entirely a different concept as compared to traditional marketing procedures. It revolves around the brilliant idea of imitating valuable content and publishing it online to grab the attention of your prospects. This kind of marketing requires lots of effort, time, research, and knowledge. You have to organize and create a content that purely suffices your business and defines your brand. Unfortunately, many......

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Social media is an important tool for anyone trying to grow a practice, but as with any other use of social media in a professional realm, there’s a risk of making major and significant mistakes on a public stage. Medical professionals have to worry about HIPAA, and just one careless Facebook post can accidentally reveal protected health information. Social media, once all but verboten for healthcare professionals, is now recognized as a great tool for providing information, establishing expertise, educating and interacting with current and prospective patients, and establishing a brand —......

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Are you Struggling to build your own online asset? Don’t know how to get your online presence strong? I hope this article will help to understand how and where to get it started. What are Digital Assets? Digital assets are items you can use and control to promote your brand and business in an online environment to increase your digital presence. When we talk about digital assets, think about items such as your images, videos, and content on your website, your social media pages, and your email campaigns. Your digital strategy needs......

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The thought of getting a free website is tempting. The internet is full of companies offering free website hosting even for self-hosted WordPress. You’re probably wondering what’s the catch? Why isn’t everyone else using a free WordPress website? In this article, we will share 35 reasons why having a free website is a bad idea and something that you should AVOID at all costs. What Do We Mean by Free Website? Most beginners who want to start their own website want to keep the cost low which is understandable. So you typically......

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Are you searching for the top affiliate marketing blogs? Do you want to learn from the best affiliate marketing bloggers to make money? You are in the right place. Before we go any further, what exactly is affiliate marketing? As you’ll know by now, bloggers make money by building an audience that trusts them and then offering products or services that will genuinely help that audience. Affiliate marketing is really just a quicker way to offer products and services without creating them yourself. In practice, it’s a modern interpretation of a very old idea......

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Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around… and actually improve your image in the process. Here three steps which may have a great impact on how to handle online criticism. Damage Control Think of a negative review as an opportunity to connect with your patient and make them feel better about choosing your practice as their foundation of care. Your attention when responding to their concerns can keep a strong online reputation intact, and could......

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Did you know that Google alone processes now over 40,000 search queries on average every second? That is over 3.5 billion searches per day. Your audience and clients and fans and customers are online, looking for entertainment, information, products, and services. Having a strong and clear online presence is what you need to reach the right people. So here are Four of the first things you need to look at when building your online marketing efforts. 1) Your website: Your website is the hub of your online presence. It is where you have......

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With statistics suggesting that more than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit. Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money — thanks to the advanced metrics in this domain that now help marketers understand their audience’s preferences and purchasing behavior a lot better. Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?......

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