Tag: digital marketing


In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Demand Generation” and “Demand Fulfillment ”. On one hand, a large part of the industry uses the two terms essentially interchangeably.  On the other hand, another portion of the industry contends that demand generation and lead generation are two entirely different entities. So, which of these views is the right one?  Neither. Smart marketers understand there are two kinds of audiences they need to reach: the first are those potential consumers who recognize they have a problem/need and are......

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Social media is an important tool for anyone trying to grow a practice, but as with any other use of social media in a professional realm, there’s a risk of making major and significant mistakes on a public stage. Medical professionals have to worry about HIPAA, and just one careless Facebook post can accidentally reveal protected health information. Social media, once all but verboten for healthcare professionals, is now recognized as a great tool for providing information, establishing expertise, educating and interacting with current and prospective patients, and establishing a brand —......

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Are you Struggling to build your own online asset? Don’t know how to get your online presence strong? I hope this article will help to understand how and where to get it started. What are Digital Assets? Digital assets are items you can use and control to promote your brand and business in an online environment to increase your digital presence. When we talk about digital assets, think about items such as your images, videos, and content on your website, your social media pages, and your email campaigns. Your digital strategy needs......

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Did you know that Google alone processes now over 40,000 search queries on average every second? That is over 3.5 billion searches per day. Your audience and clients and fans and customers are online, looking for entertainment, information, products, and services. Having a strong and clear online presence is what you need to reach the right people. So here are Four of the first things you need to look at when building your online marketing efforts. 1) Your website: Your website is the hub of your online presence. It is where you have......

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Email Marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do).You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Email marketing is also a very personal way of reaching your target customers. That’s why email marketing works at its best when it is personalized. Still thinking......

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What are the biggest digital marketing trends to watch in 2018? With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to? To help marketers stay ahead of the curve, the team at BannerOwl have created the infographic below. Take a look and discover the hottest trends you should know about as you strategize for the year ahead.   A version of this post was first published on the Digital Information World blog....

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With statistics suggesting that more than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit. Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money — thanks to the advanced metrics in this domain that now help marketers understand their audience’s preferences and purchasing behavior a lot better. Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?......

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There are 2 billion people connecting on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the cornerstone of your small business campaign. Facebook Marketing Strategy 🏆Decide on Your Goals There are lots of different tools to use when you’re setting up a Facebook marketing strategy.  You need to make sure you’ve got a good idea of what you want to accomplish. The SMART goal framework will give you an excellent framework......

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Most Healthcare today are embracing digital marketing over traditional marketing to generate a new flow of patients to their practice. Despite the shift to digital marketing, many Healthcare practices are struggling to understand the best tactics available to generate a return, especially in highly competitive markets. Unlike traditional marketing—digital healthcare marketing, if done right, allows healthcare to customize their message and reach patients when they most need the help. Use this checklist to craft a winning healthcare marketing plan Even if you’ve outlined your digital marketing strategy for 2018, there’s still time......

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How important is it for a business to have an online presence?

How important is it for a business to have an online presence? Online Presence In this digital age, the Internet has profoundly altered the way we do business. This is because most of the people prefer simple and appropriate ways to buy or get a service done. Importance of Online Presence for a Business “Nearly one-third of the world uses social networks regularly.” In a world where a third of us are online regularly, did you know that over half of small businesses don’t have a website? What a missed opportunity! If you......

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