Tag: brand awareness


Demand generation is the process of creating a desire for a particular product or service. It starts with showing your prospects they have a problem that needs fixing, then it presents your business as the fixer. Lets see ! Demand Generation vs. Lead Generation Lead and demand generation are often lumped into the same category even though they’re two different initiatives. This is how we take a look at the key differences. ⇒ Lead generation is entirely focused on getting your prospects to submit information you can use to nurture and sell to them. At a high level, it can be......

Continue Reading


What Are Virtual Assistants (VAs)? Don’t let the virtual part fool you – virtual assistants are real people, but they essentially operate online. As one company that offers virtual assistants put it, a virtual assistant can do everything a regular assistant can do as long as it doesn’t have to be done in person. A continually busy schedule is always a good reason to think about Virtual Assistant services Mostly, as a business owner, you have limited timeframe within which you need to manage your entire business. Sometimes, you may still find a......

Continue Reading


Are you Struggling to build your own online asset? Don’t know how to get your online presence strong? I hope this article will help to understand how and where to get it started. What are Digital Assets? Digital assets are items you can use and control to promote your brand and business in an online environment to increase your digital presence. When we talk about digital assets, think about items such as your images, videos, and content on your website, your social media pages, and your email campaigns. Your digital strategy needs......

Continue Reading


The thought of getting a free website is tempting. The internet is full of companies offering free website hosting even for self-hosted WordPress. You’re probably wondering what’s the catch? Why isn’t everyone else using a free WordPress website? In this article, we will share 35 reasons why having a free website is a bad idea and something that you should AVOID at all costs. What Do We Mean by Free Website? Most beginners who want to start their own website want to keep the cost low which is understandable. So you typically......

Continue Reading


Are you searching for the top affiliate marketing blogs? Do you want to learn from the best affiliate marketing bloggers to make money? You are in the right place. Before we go any further, what exactly is affiliate marketing? As you’ll know by now, bloggers make money by building an audience that trusts them and then offering products or services that will genuinely help that audience. Affiliate marketing is really just a quicker way to offer products and services without creating them yourself. In practice, it’s a modern interpretation of a very old idea......

Continue Reading


Getting a negative online review can put a ding on your reputation, but the way you respond to it can turn that relationship around… and actually improve your image in the process. Here three steps which may have a great impact on how to handle online criticism. Damage Control Think of a negative review as an opportunity to connect with your patient and make them feel better about choosing your practice as their foundation of care. Your attention when responding to their concerns can keep a strong online reputation intact, and could......

Continue Reading


Did you know that Google alone processes now over 40,000 search queries on average every second? That is over 3.5 billion searches per day. Your audience and clients and fans and customers are online, looking for entertainment, information, products, and services. Having a strong and clear online presence is what you need to reach the right people. So here are Four of the first things you need to look at when building your online marketing efforts. 1) Your website: Your website is the hub of your online presence. It is where you have......

Continue Reading


Email Marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? You probably receive a number of HTML emails each week (I sure do).You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Email marketing is also a very personal way of reaching your target customers. That’s why email marketing works at its best when it is personalized. Still thinking......

Continue Reading


What are the biggest digital marketing trends to watch in 2018? With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to? To help marketers stay ahead of the curve, the team at BannerOwl have created the infographic below. Take a look and discover the hottest trends you should know about as you strategize for the year ahead.   A version of this post was first published on the Digital Information World blog....

Continue Reading


Most Healthcare today are embracing digital marketing over traditional marketing to generate a new flow of patients to their practice. Despite the shift to digital marketing, many Healthcare practices are struggling to understand the best tactics available to generate a return, especially in highly competitive markets. Unlike traditional marketing—digital healthcare marketing, if done right, allows healthcare to customize their message and reach patients when they most need the help. Use this checklist to craft a winning healthcare marketing plan Even if you’ve outlined your digital marketing strategy for 2018, there’s still time......

Continue Reading