Content Marketing


In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Demand Generation” and “Demand Fulfillment ”. On one hand, a large part of the industry uses the two terms essentially interchangeably.  On the other hand, another portion of the industry contends that demand generation and lead generation are two entirely different entities. So, which of these views is the right one?  Neither. Smart marketers understand there are two kinds of audiences they need to reach: the first are those potential consumers who recognize they have a problem/need and are......

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Want to drive More Traffic To Your Website? It is a well-known fact that content marketing is the best tool to boost a business and achieve the desired growth. It is entirely a different concept as compared to traditional marketing procedures. It revolves around the brilliant idea of imitating valuable content and publishing it online to grab the attention of your prospects. This kind of marketing requires lots of effort, time, research, and knowledge. You have to organize and create a content that purely suffices your business and defines your brand. Unfortunately, many......

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Instagram Content Marketing

Instagram has shaken the social media world. Just in 7 years after its initial launch, it gathered over 700 million active monthly users, while almost 250 million people scroll it every day. It is the fastest growth of the audience in the history of social media. That’s why Instagram is so popular for digital marketing — properly executed advertising campaign gains sufficient return. However, you have to create content for Instagram according to the rules, otherwise, your efforts will remain unseen. Here are some tips to help you rock the feed.  ......

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 The internet. Probably the best invention ever (with apologies to the wheel). But are you using it efficiently? Here are ten ways to improve the experience 1. Logging out of Facebook remotely Ever checked Facebook on a friend’s or family member’s device and then realized, with horror, that you forgot to log out? Never fear, there’s a simple, but little known, way to log out of your profile remotely. Navigate to “settings” using the drop-down in the right-hand corner of your screen, then “security”, then “when you’re logged in”. From this screen, you will......

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Without leads, your business will most assuredly fail. Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download gated content. Just imagine if I ended this blog post right here and said, “Alright, want to learn more? Go to this page and enter your name and email and phone number and company name and company size and we’ll let you download this PDF......

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How to Protect Your Personal Reputation with Social Media: Reputation with Social media has quickly changed the way the people create, find and represent other individuals and brands online In fact; social media marketing requires a lot of patience and maintenance. How often make a purchase on Amazon, never look something up on Wikipedia, never seek opinions about a local business from Yelp, or never make any Facebook friends. have you heard from someone who doesn’t have a Facebook account? There are still people like that, but not many. There are even fewer who avoid the......

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Make Your Digital Business Transformation Reality: Companies across the globe are going through the digital business transformation as they are challenged to improve business processes and develop new opportunities and business models. Digitization can extend the reach of organizations, improve management decisions, and speed the development of new products and services. At the same time, rapid adoption of technologies can disrupt traditional business models. Am pretty sure in 2018 everyone knows what it is, but let’s go over the most important aspects of digital business transformation. Digital business transformation is the profound and accelerating......

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Digital marketing solution for educational institutes in India is one of the best growing sectors with phenomenal growth. Lots of Startups, big business tycoons are entering into education sectors so lots of competition is there in the education sector, there is a huge demand for digital marketing in the education industry. In this era of competition education institutes need to adopt trending marketing channels like Digital to reach right audience (students and parents). How you will enroll students via digital medium: You know that the paths used to reach prospective students have changed in......

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What is cross-channel marketing and why do you need it?   Today’s consumers are more connected than ever before – constantly checking emails, social media apps, and even interacting online via voice technology.  For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touch points. So, what are the benefits exactly? Here’s what you need to know. What’s the difference between multi-channel and......

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What’s Missing From Healthcare Video Marketing? We can all identify some of the most common approaches to healthcare marketing and video marketing in particular. There’s the “Humpty Dumpty” message, which we frequently see in patient testimonials. The patient shares a story of an injury or illness, followed by a journey of healing and recovery thanks to the talented physicians at the hospital. Testimonials can be incredibly powerful and effective, and they will continue to play an important role in healthcare marketing until the end of time. However, is that they can be limited in their scope.......

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