Brand development


In the B2B marketing community, there’s a fair bit of confusion surrounding the terms “Demand Generation” and “Demand Fulfillment ”. On one hand, a large part of the industry uses the two terms essentially interchangeably.  On the other hand, another portion of the industry contends that demand generation and lead generation are two entirely different entities. So, which of these views is the right one?  Neither. Smart marketers understand there are two kinds of audiences they need to reach: the first are those potential consumers who recognize they have a problem/need and are......

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Are you Struggling to build your own online asset? Don’t know how to get your online presence strong? I hope this article will help to understand how and where to get it started. What are Digital Assets? Digital assets are items you can use and control to promote your brand and business in an online environment to increase your digital presence. When we talk about digital assets, think about items such as your images, videos, and content on your website, your social media pages, and your email campaigns. Your digital strategy needs......

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The thought of getting a free website is tempting. The internet is full of companies offering free website hosting even for self-hosted WordPress. You’re probably wondering what’s the catch? Why isn’t everyone else using a free WordPress website? In this article, we will share 35 reasons why having a free website is a bad idea and something that you should AVOID at all costs. What Do We Mean by Free Website? Most beginners who want to start their own website want to keep the cost low which is understandable. So you typically......

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What are the biggest digital marketing trends to watch in 2018? With so much research, and so many studies out there on the latest marketing technologies and tools, how do you keep up and know which ones you should be paying attention to? To help marketers stay ahead of the curve, the team at BannerOwl have created the infographic below. Take a look and discover the hottest trends you should know about as you strategize for the year ahead.   A version of this post was first published on the Digital Information World blog....

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With statistics suggesting that more than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit. Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money — thanks to the advanced metrics in this domain that now help marketers understand their audience’s preferences and purchasing behavior a lot better. Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?......

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Instagram Content Marketing

Instagram has shaken the social media world. Just in 7 years after its initial launch, it gathered over 700 million active monthly users, while almost 250 million people scroll it every day. It is the fastest growth of the audience in the history of social media. That’s why Instagram is so popular for digital marketing — properly executed advertising campaign gains sufficient return. However, you have to create content for Instagram according to the rules, otherwise, your efforts will remain unseen. Here are some tips to help you rock the feed.  ......

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How important is it for a business to have an online presence?

How important is it for a business to have an online presence? Online Presence In this digital age, the Internet has profoundly altered the way we do business. This is because most of the people prefer simple and appropriate ways to buy or get a service done. Importance of Online Presence for a Business “Nearly one-third of the world uses social networks regularly.” In a world where a third of us are online regularly, did you know that over half of small businesses don’t have a website? What a missed opportunity! If you......

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There’s no question that every business is looking to grow. Whether you are a small business, mid-sized company or a large corporation, growth from year to year is always a priority. In today’s digital marketplace, targeted digital marketing strategies are absolutely essential to drive your business forward. In this article, I will explore 6 ways digital marketing company can help you gain more leads, convert them into customers and generate more loyal existing customers. To go Traditional or Digital becomes a point of confusion for small and medium businesses. With a scarce marketing......

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 The internet. Probably the best invention ever (with apologies to the wheel). But are you using it efficiently? Here are ten ways to improve the experience 1. Logging out of Facebook remotely Ever checked Facebook on a friend’s or family member’s device and then realized, with horror, that you forgot to log out? Never fear, there’s a simple, but little known, way to log out of your profile remotely. Navigate to “settings” using the drop-down in the right-hand corner of your screen, then “security”, then “when you’re logged in”. From this screen, you will......

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Without leads, your business will most assuredly fail. Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download gated content. Just imagine if I ended this blog post right here and said, “Alright, want to learn more? Go to this page and enter your name and email and phone number and company name and company size and we’ll let you download this PDF......

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